There probably is no greater time to be more creative and innovative than now. Businesses are fighting for their survival, and if they do not step up and adapt to the current COVID-19 situation, then they may not stand a chance. One of the crucial areas that businesses can look at is their branding, assessing whether or not it mirrors the concerns of the people now at large. Helping you grapple with this challenge, host, Melanie Parish, invites Jeremy Miller, the president of Sticky Branding and a globally recognized branding expert and bestselling author. Here, Jeremy shifts our focus into helpfulness, looking deeper into how you can be helpful and generous at a time where the world needs you more than ever. He lays down necessary questions that will open up opportunities for you to serve better and do something remarkable. Learn more about branding shifting and marketing during this trying time through this great conversation....
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